REPORT: The Right Wing Domination Of Talk Radio And How To End It

From Think Progess

The Center for American Progress and Free Press today released the first-of-its-kind statistical analysis of the political make-up of talk radio in the United States. It confirms that talk radio, one of the most widely used media formats in America, is dominated almost exclusively by conservatives.

The new report — entitled “The Structural Imbalance of Political Talk Radio” — raises serious questions about whether the companies licensed to broadcast over the public radio airwaves are serving the listening needs of all Americans.

While progressive talk is making inroads on commercial stations, right-wing talk reigns supreme on America’s airwaves. Some key findings:

– In the spring of 2007, of the 257 news/talk stations owned by the top five commercial station owners, 91 percent of the total weekday talk radio programming was conservative, and only 9 percent was progressive.

– Each weekday, 2,570 hours and 15 minutes of conservative talk are broadcast on these stations compared to 254 hours of progressive talk — 10 times as much conservative talk as progressive talk.

– 76 percent of the news/talk programming in the top 10 radio markets is conservative, while 24 percent is progressive.

Two common myths are frequently offered to explain the imbalance of talk radio: 1) the 1987 repeal of the Fairness Doctrine (which required broadcasters to devote airtime to contrasting views), and 2) simple consumer demand. Each of these fails to adequately explain the root cause of the problem. The report explains:

Our conclusion is that the gap between conservative and progressive talk radio is the result of multiple structural problems in the U.S. regulatory system, particularly the complete breakdown of the public trustee concept of broadcast, the elimination of clear public interest requirements for broadcasting, and the relaxation of ownership rules including the requirement of local participation in management. […]

Ultimately, these results suggest that increasing ownership diversity, both in terms of the race/ethnicity and gender of owners, as well as the number of independent local owners, will lead to more diverse programming, more choices for listeners, and more owners who are responsive to their local communities and serve the public interest.

Along with other ideas, the report recommends that national radio ownership not be allowed to exceed 5 percent of the total number of AM and FM broadcast stations, and local ownership should not exceed more than 10 percent of the total commercial radio stations in a given market.

Read the full report here.